If you don’t plan your time, someone else will help you waste it

Giulio Rusciano
5 min readAug 28, 2023

In a world that constantly seeks to steal your attention, taking control of your time is a revolutionary act that paves the way for personal growth, success, and fulfillment. As Zig Ziglar, an American writer and motivational speaker, wisely said:

“If you don’t plan your time, someone else will help you waste it.”

This holds true now more than ever, highlighting the importance of taking control of our schedules to avoid falling into the trap of unproductive habits.

The illusion of busyness

In the age of constant connectivity, it’s easy to mistake busyness for productivity. Responding to emails, attending meetings, and engaging with social media can create the illusion of accomplishment. However, without a well-thought-out plan, these activities can easily consume valuable hours, leaving us feeling drained and unfulfilled at the end of the day.

It’s crucial to recognize that being busy doesn’t always equate to being effective.

Keep a Time Log: For a few days, track how you’re spending your time. This can reveal patterns, highlight time sinks, and help you make more informed decisions about how to allocate your time in the future.

Review and Reflect: Take a few minutes at the end of each day to review what you’ve accomplished and assess your progress. This reflection allows you to celebrate successes and identify areas for improvement.

The power of prioritization

Effective time management begins with setting clear priorities. Without a plan, you’re susceptible to the whims and demands of others. Identifying your most important tasks and allocating time to them, you regain control over your day. The key is to distinguish between urgent and important tasks, focusing your energy on activities that align with your long-term goals.

Remember, if you don’t prioritize your time, others will impose their priorities on you.

Practice the “Eisenhower Matrix”: Categorize tasks into four quadrants based on their urgency and importance. Focus on tasks in the “important but not urgent” quadrant to prioritize long-term goals.

Set realistic goals: While ambition is admirable, setting unattainable goals can lead to frustration and burnout. Break down larger goals into smaller, actionable steps that you can accomplish within a reasonable time frame.

Don’t forget to prioritize self-care: Effective time management includes taking care of yourself. Schedule regular breaks, exercise, and moments of relaxation. When you’re well-rested and healthy, your productivity and focus improve.

…and learn to adapt: No plan is immune to unexpected changes. Cultivate the ability to adapt to shifting priorities and be flexible in your approach to time management.

Creating time blocks

One powerful technique for taking charge of your time is time blocking. This involves segmenting your day into specific blocks of time dedicated to particular tasks or types of work. Designating focused periods for deep work, meetings, exercise, and relaxation, you create a structured framework that minimizes distractions and maximizes productivity.

Time blocking ensures that your time serves your goals, not someone else’s agenda.

Practice the Pomodoro Technique: This technique involves working in focused intervals (usually 25 minutes) followed by a short break. After a set number of intervals, take a longer break. This approach can enhance your concentration and prevent burnout.

Set Deadlines: Even for tasks without externally imposed deadlines, set your own. Creating a sense of urgency can boost motivation and prevent procrastination.

Use the Two-Minute Rule: If a task can be completed in two minutes or less, tackle it immediately. This prevents small tasks from piling up and cluttering your to-do list.

Batch similar tasks: Grouping similar tasks together and tackling them in batches can help minimize context-switching and increase efficiency. For instance, dedicate specific time slots for responding to emails, making phone calls, or brainstorming ideas.

Celebrate progress: Acknowledge and celebrate your achievements, no matter how small. This positive reinforcement can boost your motivation and overall satisfaction with your work.

Defending against distractions

The digital age has brought an onslaught of distractions, from incessant notifications to the temptation of endless scrolling. Without intentional effort, these distractions can derail your plans and hijack your time. Employ strategies such as turning off non-essential notifications, designating specific time slots for email and social media, and creating a clutter-free work environment.

Proactively managing distractions, you reclaim your attention and concentration.

Learn to disconnect: Allocate specific times for checking emails and messages, and avoid the temptation to be constantly plugged in. Disconnecting allows you to focus on tasks without interruptions.

Limit multitasking: While multitasking might seem like a time-saver, it often leads to reduced quality of work and increased stress. Focus on one task at a time to achieve better results.

The assertive “No”

Saying “yes” to every request or invitation can quickly erode your time and energy. Learning to say “no” assertively and without guilt is an essential skill for effective time management. Politely declining commitments that don’t align with your goals allows you to protect your schedule from becoming a playground for others’ agendas.

Remember, every “yes” to someone else is potentially a “no” to your own priorities.

Avoid overcommitting: While enthusiasm is admirable, overcommitting to too many projects or obligations can spread you thin. Assess your capacity realistically before taking on new commitments.

Delegate wisely: Recognize that you don’t have to do everything yourself. Delegate tasks that can be handled by others, freeing up your time for higher-priority responsibilities.

Embracing technology wisely

Technology can be both a boon and a bane when it comes to time management. Use productivity tools, calendar apps and task managers to streamline your day and keep you on track. Find a balance by using technology as a help, not a hindrance.

Be cautious not to fall into the trap of over-reliance, where you spend more time managing tools than actually accomplishing tasks.


Time is a finite resource, and how you manage it can determine the trajectory of your life. The adage “If you don’t plan your time, someone else will help you waste it” serves as a stark reminder of the importance of proactive time management. Setting clear priorities, creating structured schedules, and defending against distractions, you empower yourself to be the master of your time. So, start planning your time today, and watch as your days transform from chaotic to purposeful.

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As I conclude, I want to express my gratitude for your valuable time. Thank you and have a wonderful day!



Giulio Rusciano

20+ yrs in technology leadership, design, development & entrepreneurship, I'm a creative technologist who blends design & tech to bring innovative ideas to life